PPC, SEO

How SEO And ADWORDS Help to Advertise Your Dance School Websites

The digital world got drastically changed with the presence of SEO and Adwords. These terms may not be familiar to you unless you’re a digital marketer.  As we see end numbers of e-commerce websites selling the same products every day, this has raised the competition. And to be at the top while leaving your competitors behind the bars, SEO originated.

SEO stands for Search Engine Optimization which is directly connected to bringing your website at the top results of Google or any other search engine. Though initially, its scope was quite limited now it has a lot to do with digital marketing. Right from optimizing the content to coming up with the quality links, everything is required to be done in order to enjoy organic results.

For instance- say you’re running a dance school in Sydney. Now, when searched, you will find numerous search results displaying a long list of dance classes in Sydney. SEO is done to beat your competitors. And to make it even more productive, now we’re blessed to have Google Adwords which is more of an Ads promotion.

Before going for SEO or Adwords promotion, make sure that your you are running a perfectly designed & developed website for your preschool dance classes. Also, start maintaining your social media pages on Google+, Facebook, Twitter, and YouTube initially to obtain better results later.

In case, you’re also running toddlers dance classes then the below mentioned SEO tips are going to help you certainly. Take a quick look.

  1. YouTube promotions– For dance promotions, YouTube is a must-to-use social media platform. As dance can be better displayed through videos, so there is no better option than YouTube. It brings an authenticity to your business promotions.
  1. On page techniques– It is a master move for all the SEO purposes. Right from generating Meta tags for your website links to site maps, it includes everything. Other than this, there is Robots.txt which suggests you about what you should be hiding from your viewers and what not.
  1. Google maps– Nowadays, more and more people are using Google Maps to find restaurants, stores, and professional dance classes in their locality. Therefore, listing on Google Maps is worthy to promote your business in any particular location.
  1. Yelp– Yelp is a business listing site having a high page and domain authority. Therefore, worth listing, not only to get a quality back link but also to spread a word about your business.
  1. Adwords Facebook campaign– In the recent years, with the dawn of Facebook, the landscape of marketing has somewhat changed, nowadays, people make purchases upon seeing products on social media channels. So, investing your financial resources on Facebook is a no-brainer.

Till now, if you’ve unfamiliar with the benefits of these two boons of digital marketing then, it’s the right time to hire an SEO & Adwords expert who can take your preschool dance classes’ website on the top of the search results. We wish you find the right prospect.

Cindy Abrahim (Author)