Lead Digital Strategist
Asia-Pacific

Based in Singapore, I lead Burson-Marsteller’s digital offer across Asia-Pacific, providing clients with interactive and digital communications advice and co-ordinating our digital consultants across the region.

Before B-M I worked for the communications team at WPP (B-M’s parent company), where I helped devise and re-launch the Group’s corporate website, Group intranet and online marketing initiatives. Prior to WPP, I was a freelance consultant based in London, providing digital communications consultancy to EADS, Boots, Novartis and Novar, and an interactive planner (clients included BP, London Business School, V&A Museum) and subsequently Communications Director at internet consultancy syzygy AG.

In an earlier incarnation, I spent 4 years at the European Commission as a press officer, speechwriter and analyst. I studied Art History at the University of East Anglia and diplomas in international relations from the London School of Economics and in Journalism from City University, London.