Greg Hazley recently wrote a post about Twitter and how PR professionals are using the micro-blogging tool. Erin, my chief (I am one of the 50 that report to her), was featured and mentioned her use of Twitter: a means for group communication and updates.

I can attest to the effectiveness of Twitter and to what Erin refers to as “genuine nature”. From the tweets, you really begin to know a person, their interests, moods, feelings, and day-to-day life. It is as if you are with the people that you are following on Twitter.

There are many stories I could share, but the most appropriate for this post has to be a recent Tweet (“frame grab” from Greg’s blog – look closely) right before Erin had to meet with a client. My response was “shorts” – I never did hear back from Erin on that one – maybe she’ll post a comment.

PS - You can follow Erin @ http://twitter.com/erinbyrne or mine @ http://twitter.com/fleander