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	<title>Digital Perspective Blog &#187; Gary Kelly</title>
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		<title>Let your customers do the talking&#8230;</title>
		<link>http://www.digitalperspectiveblog.com/2008/03/12/let-your-customers-do-the-talking/</link>
		<comments>http://www.digitalperspectiveblog.com/2008/03/12/let-your-customers-do-the-talking/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 19:37:34 +0000</pubDate>
		<dc:creator>Felix Leander</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gary Kelly]]></category>
		<category><![CDATA[Southwest Airlines]]></category>

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		<description><![CDATA[I am sure that by now you are aware that Southwest Airlines had to ground 44 planes for further inspection after rumors that the company failed various safety inspections. While I will not go into the details of the case, watch the CNN interview with Southwest Airlines CEO Gary Kelly for that.  I would [...]]]></description>
			<content:encoded><![CDATA[<p>I am sure that by now you are aware that <a target="_blank" href="http://southwest.com/">Southwest Airlines</a> had to ground 44 planes for further inspection after rumors that the company failed various safety inspections. While I will not go into the details of the case, <a target="_blank" href="http://www.cnn.com/video/#/video/us/2008/03/07/intv.gary.kelly.roberts.cnn?iref=videosearch">watch the CNN interview</a> with Southwest Airlines CEO Gary Kelly for that.  I would like to make reference to Southwest Airlines&#8217; blog <a target="_blank" href="http://www.blogsouthwest.com/">&#8220;Nuts about Southwest&#8221;</a>, whose authors has been posting information on the subject since March 6th.</p>
<p>A total of three posts have been published since, receiving more than 230 comments from customers&#8230;obviously there is concern, and some even rant on about what a horrible airline Southwest is. But after scanning the comments, overall I noticed a very supportive and positive reaction.</p>
<p>For example:</p>
<p><em>&#8220;I DO believe you. After much frustration with United, I transferred a couple of years ago to Southwest on parallel runs. After retiring over a year ago, I still have 600,000+ miles banked on United. But I’ll take Southwest any day.</em></p>
<p><em>I have carefully watched your pilots’ pre-flight inspections and despite the occasional levity of your crews, I have nearly absolute faith in them.</em></p>
<p><em>Beyond that I most appreciate the fact that immediately on learning of this error you reported it to the FAA and Boeing. The naysayers can say what they want. I still think that Southwest is the best managed airline in the business. And by the way, my wife will be on a 7 am flight to Oakland tomorrow and will fly to Sacramento on Tuesday!</em></p>
<p><em>Posted by: Len Frank | March 7, 2008 at 12:12 am&#8221;</em></p>
<p>And there are plenty more like this &#8211; the majority of negative comments are &#8220;pulverized&#8221; by customers supporting <strong>their</strong> airline. It seems to me that Southwest Airlines has done the right and honest thing: kept a clear and open conversation with their passengers.  Further more, this has enabled Southwest customers to become the airline&#8217;s most important spokes person.</p>
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