Archive for the 'Europe' Category
Biggest users of Second Life are Europeans
Jun11
Posted By Stephanie Bonnet

In a recent study, Comscore reports that Second Life, contrary to recent reports, has seen an increase in active users in March. But what’s more interesting is that SecondLife is one of the few new “hot” digital spaces where the Europeans are actually more present than the Americans.

In March, 61 percent of active Second Life residents were from Europe, compared to 19 percent from North America, and 13 percent from Asia Pacific. In particular, Germans represent a significant users base with 16% of the total users.

It’s been widely said that blogging has been surprising low in Germany, a country which also has the highest number of eBay users, but these data show that it’s not that Germans are adverse to the digital conversation, more that they are interested in experience and real action.

It’s a question of each nationality/culture finding its own voice on the digital space.


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