Digital Perspective Blog

The Digital Perspective Blog brings together observations and commentary on the latest digital insights and trends in digital communications from Burson-Marsteller’s digital strategists around the world. We look forward to sharing out perspective, and hearing yours as well. The blog is written by:

• Erin Byrne, Chief Digital Strategist and Managing Director / US
• Felix Leander, Lead Digital Strategist, Latin America
• Charlie Pownall, Lead Digital Strategist, Asia/Pacific

The postings on this blog are attributed to the individual authors and do not necessarily represent Burson-Marsteller’s positions, strategies or opinions, or those of its clients.

About Burson-Marsteller:

Burson-Marsteller, established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.

Research and Point of View:

Download our brochure (282 KB PDF), “Delivering Digital Perspective to Communications” to learn more about Burson-Marsteller’s digital capabilities.

Download our Point of View article (3 MB PDF), “Google News Adds Participant Comments: What it Means for Corporate Communications”

Download our study (337 KB PDF), “The Fortune 500 Blogging Index: Corporations and the Conversation”