Something else is big in Mexico aside from Mexico City – digital media. According to a recent study by Millward Brown, IAB Mexico, and di Paola Márquez: internet is the preferred medium in Mexico. There are three primary reasons as to why digital media has grown so much in the last year:
- Evolution and availability of devices with access to internet
- Popularity of social sites such as Facebook (largest growing percentage-wise in Mexico)
- Diversity of available online activities
Mexico internet penetration is currently at about 25% (according to Internet World Stats) which accounts for 28 million users.
Some interesting findings from the report – of those surveyed:
- 81% say that they go online to remain informed
- 71% use the internet more than any other medium
- 96% research products / 88% brands
The complete report is available on the IAB Mexico site for download (content in Spanish).
