A while back I wrote about Dell and Twitter – quite a successful marriage. In March, Dell was able to generate $1 million and had a following of a little over 100,000 people. Well, since then Dell has tripled their revenue and has close to 7 times as many followers (676,199 as of today). Very impressive indeed – some have argued that this is not a successful social media case study – but a successful e-commerce case.
I personally think it is a successful social media case study – Dell has identified a community on a platform, engaged them, and offer something worthwhile. And let’s not forget that @delloutlet still has conversations and helps their customers…case and point:
“@Sc00ter Did you order it from the Outlet? DM me your order# and I can see if I can help.about 24 hours ago from HootSuite”
The only thing that I did notice is that in March, each follower was worth $10, now they have dropped to $4.4…so adding more followers exponentially does not guarantee revenues to do the same.
June 21st, 2009 at 12:09 am
I have heard from many affiliate marketers and small retail businesses that Twitter has the highest conversion rate of any social network. It seems a few places are scaling down the time they spend on Facebook, Myspace, and Youtube to be able to spend more time building a large and loyal following on Twitter.
September 9th, 2009 at 9:20 am
Can I Buy A Twitter Account?