Burson-Marsteller sister company Penn, Schoen, Berland released the results of a technology survey they conducted on behalf of All Things Digital to understand consumer perceptions of important tech issues. They intereviewed 1,005 consumers earlier this month. Given the challenging times we are facing, understanding views on technology is critical for consumers and corporations alike, and I think this study turned up some interesting results.
Just a few of the results that I found interesting -
- 82% don’t own a smart phone for personal use. I guess this makes sense. I have an iPhone but I rarely use it as I have my work blackberry. The implications for companies around mobile marketing are significant given that people are relying on work-issued technology – how does that impact what they are willing to download and how they use their device? Clearly this is a growth opportunity for the telecomms, but also for marketers.
- It isn’t surprising, but people are using MySpace less and Facebook more. The question is, how will MySpace reinvent itself to regain audience. I’m starting to hear some talk of Facebook users losing interest, but these same people feel that they are so invested that it would be tough to change.
- When it comes to consuming media, 45% have visited the website for a newspaper in the last month. And, 34% say they are willing to pay for some news content.
There is a lot of additional information available in the booklet that PSB produced. If you’d like additional information on the survey and the results, just let me know and I’ll connect you with my colleages at PSB.
