Every day is digital day at Burson-Marsteller, and for that reason we are excited to launch our newly formed global digital practice, Burson Digital. We’ve always had a global digital capability but our new structure will allow us to apply a laser-like focus to solving our client’s digital challenges and helping them ensure a fair share of voice online. I’ll post more in the coming days, including a new website, but in the meantime wanted to explain our new logo on the blog.
While it is beautiful (thanks Jose and Tony), it is also meaningful. The plus sign signfies for us our commitment to Digital Plus… Digital plus Burson-Marsteller’s global footprint. Digital plus our integrated sister companies that allow us to provide a full suite of communications services. Digital plus deep and rich knowledge of our clients’ industries. And digital plus a passion for excellence that is evident in everything we do.
