A while back we wrote about Twitter and brands – and if they could coexist. There was a fairly intensive discussion on the blogosphere debating if companies should be allowed to participate in this channel, I personally believe they should.
And some companies have really learned to capitalize and do the right thing on Twitter, aside from listening / engaging customer service type of actions (which I am all for as well and by no means am I belittling these initiatives).
Dell has made money through Twitter – and actually quite a lot of money, at least $1 million. According to Internetnews.com: “Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts”. Dell has set-up a Twitter channel @DellOutlet which already has more than 100,000 followers. Specials, coupons, promotions, etc. are sent to people that follow DellOutlet on Twitter these are not available anywhere else - get your special now.
Dell’s example further proves the point that brands and Twitter can coexist IF done correctly and you offersomething unique and useful to the community you are engaging.
June 19th, 2009 at 9:13 am
[...] while back I wrote about Dell and Twitter – quite a successful marriage. In March, Dell was able to generate $1 million and had a [...]