I just finished reading a post on Mashable: Do Brands Belong on Twitter? The author seems to think they do not and if they do, they should pay a membership fee. Personally, I think brands should be on Twitter – after all it is a channel that many people use to receive updates, news, promotions, and even customer service. And they always have the option to ignore and not follow them – it is definitely not intrusive.
The author gives the analogy of customer service – you much rather speak to “Steve” or “Danny” opposed to “Sprint” or “Dell”…honestly if “Dave” fixes my problem I would be just as happy if “Sprint” fixes my problem.
Now, brands that can incorporate both – the company and person – such as @comcastcares will be even more successful in having conversation in social spaces such as Twitter.
I wonder what my collegues and fellow twitters think…
Oh – and don’t forget to follow Burson Marsteller on Twitter 
or me…
December 12th, 2008 at 7:37 pm
Felix I agree with your position and in fact, wrote a post supporting it (and linking here).
January 7th, 2009 at 6:21 am
I’m torn on my stance. I think Zappos and Dell have shown that you can use Twitter for brands, but it needs to be done with a plan and strategy, not just for the sake of it.
On a lighter note: I saw this link this morning and I had to laugh http://www.howtousetwitterformarketingandpr.com/
March 2nd, 2009 at 12:51 pm
[...] while back we wrote about Twitter and brands – and if they could coexist. There was a fairly intensive discussion on the blogosphere debating if companies should be [...]