I love Halloween. Always have, always will. My dad owned a Halloween store and when I was a kid he’d get me out of school early to help work behind the counter. Halloween is a time of nostalgia for me, but today my thoughts turned to Halloween tricks and treats in social media.
So, the tricks first. Companies how try to pretend to be consumers on blogs and in social media spaces. And, organizations that think creating their website and walking away is a solid strategy. (It is if your goal is to become irrelevant and invisible.) And, of course, plagiarism. You have to love when someone presents someone else’s content as their own. (For the record, I doubt I’m the only one who had the idea of writing about Halloween tricks and treats, but I assure you I haven’t read anyone else’s posts!)
More fun are the social media treats. It is awesome when you hear from an old friend via social media. Whenever I have a new Facebook friend request I get very excited about the opportunity to stay connected with a current friend or get reaquainted with someone I’ve lost touch with. And what about news? Social media makes me smarter. I wrote about Social Median yesterday and don’t mean to be redundant, but I really love getting my news this way. And digital social media makes sharing so much fun…I got a request yesterday from someone asking me how I made a Halloween treat they saw on my Flickr page. Offline I might have gotten a request from folks who came to the party, but online I can share my corny ideas with anyone who is as goofy as I am.
And now Trick or Treating is going digital too with the Twitter Trick or Tweet plan. The idea is to virally help people meet other interesting twitters while simultaneously raising money for charity. I haven’t tried it yet, but will before I do some old school trick or treating later.
