The presidential election cycle in the US is unlike any other for many, many reasons. I won’t bore you with my thoughts on politics, but i will say that keeping up with the constant flow of information has been nearly impossible. I knew I had a problem when I’d wake up in the middle of the night and before getting a glass of water I’d refresh MSNBC on my browser, or check the feeds on my blackberry.
Burson-Marsteller recently created an alliance in a great new company, Social Median that is what I’d consider News 2.0. Essentially the site is all about customized news - the topics and sources you deem relevant as well as news from people that you consider to be “newsmakers.” I thought the site was excellent before, but now they have launched a new microsite that is a game-changer as far as I am concerned.
Elections.socialmedian.com aggregates news and user-feeds related to the 2008 US presidential election and allows users to join in the election coverage and discussion. Developed in partnership with The Washington Post and it aggregates both election news and social commentary (twitter, flickr, youtube, facebook, etc.) as well as includes a widget to allow users to participate in real-time election discussions. So, for news junkies like me, I can get all my news in one place, and have a new system for deeming what is important to me based on what people I trust find valuabe. Check it out. And, while you are there, let’s share some news.

November 3rd, 2008 at 6:47 pm
I really enjoyed this blog post. I am also a news junkie and keeping up with all of the different Web sites is very time consuming. Even though I have just been using Social Median for an hour, I already find this site very easy to use. I will be especially thankful for the site come tomorrow and the next few days. Thanks!