Digital Perspective Blog

The global digital leadership team met two weeks ago in Palm Harbor, Florida (right outside Tampa) to discuss strategy for 2009. Each year, the digital team gathers to review past initiatives and plan for the upcoming year. I was happy to see friendly faces from around the network again: Charlie Pownall, B-M’s Lead Digital Strategist for Asia-Pacific, Desiree Collier and Stephanie Bonnet, Co-Lead Digital Strategists for Europe, Middle East and Africa, Felix Leander, Lead Digital Strategist for Latin America and a new face, William Kemp, Lead Digital Strategist for the United States.

Over the course of three days, our regional strategists presented current market findings, potential areas of growth and possibilities for integrating new products and services. We reflected on successful internal campaigns of 2008, most notably Digital in Action, the company’s hyper-targeted digital training program which was rolled out in nine markets (and counting), and Digital Week, showcasing our digital thinking and our new mobile capability. As we move into 2009, and in light of the economy, digital continues to show its full potential in the marketing communications field. Burson-Marsteller’s digital perspective truly revolves around educating our clients on how digital can improve their brand, why investing in relationships with the client’s stakeholders is more important than a singular transaction, placing the impetus on participating and lastly, creating a persistent presence at anywhere and anytime.

I look forward to traveling to our offices worldwide next year and focus on enhancing our global digital capability, ranging from innovative and relative products for Burson-Marsteller and its clients to demonstrating our wide-array of digital expertise in the ever-evolving market.

What are your plans for 2009?