The Internet has had a profound effect on the media industry (just think about where media companies are investing and how they are delivering content) and the way in which we receive, consume, participate and interact with news and entertainment. The result is a rapidly dynamic media landscape and environment where the only thing that stays the same is the fact that it is changing. Traditional media is being forced to rapidly re-create and re-engineer business models in order to survive and consumers today wield as much power, if not more, than the most well resourced corporate marketing teams. Corporations must think on their feet or risk becoming irrelevant in this new economy, they must anticipate the Future of Media.

To that end, Burson-Marsteller will participate as a strategic partner to the Future of Media Summit, an innovative un-conference that will video-link speakers and delegates in San Francisco and Sydney over the 14 and 15 of July. In its third year, the Future of Media Summit is hosted by The Future Exploration Network and its CEO, Ross Dawson.

Ross today released the central framework of the 2008 Future of Media Report, which paints a vision for a continuous flow of content and engagement. He stressed the fundamental role that media will play as an even more fundamental diver of the US economy in the years to come.

This event is a must-do for any media professional, marketing/communications executive, or digerati. Hope you can join.