Ipos MediaCT released an interesting report: The Business Elite Study. It essentially says that more and more C-Suite professionals are using digital media to get their fix of information.  According to Ipos MediaCT, the report “explores the media habits, attitudes, opinions, and business and personal purchasing habits of the highest echelon of America’s business community - the C-Suite.”

Of all the findings ranging from top websites visited to the internet being one of the main sources for business news, two in particular stood out:

• In a month’s time, more than two-thirds of the C-levels surveyed (68%) have downloaded videos or clips from websites or received email newsletters/alerts on their computers.  About half (49%) have streamed or watched broadband videos from websites on their computers. (I wonder what the percentage of c-levels is that have downloaded videos or clips from websites only is)

• They are into blogs too—almost one-third (30%) read blogs and a small number (4%) contribute to blogs.

As the C-levels become more digitally savvy so will their businesses, as well as the conversations they will be having internally and externally.