Felix, David and I are off to a good start at WOMM-U. We listened in on Joseph Jaffe’s keynote this morning. He is always an engaging presenter and used good real-world cases to make his points. Sitting in the audience it felt like we (digital strategy community) are all saying the same things though - Jaffe talked about commitment versus campaigns where I always talk about relationships instead of transcations. He talked about not ceding complete control to consumers whereas I talk about influencing dialogue through participation instead of control. In some ways it is nice to hear the social media strategy-types talking about the same ideas, but it also makes me realize I need to push my thinking some.
Our table is all about having an experience with us - thus the Guitar Hero set up. We are also giving away stress balls and one guy quipped, “having a ball while playing Guitar Hero.” I wish I was smart enough to have planned it that way! 
We’ve met some great people so far this morning, but things are quieting down now as people go into their sessions. I’m leading a session with someone from Quicken Loans on “Building a Complete Blog Program.” Should be fun.
