Let your customers do the talking…
Mar12
Posted By Felix Leander

I am sure that by now you are aware that Southwest Airlines had to ground 44 planes for further inspection after rumors that the company failed various safety inspections. While I will not go into the details of the case, watch the CNN interview with Southwest Airlines CEO Gary Kelly for that. I would like to make reference to Southwest Airlines’ blog “Nuts about Southwest”, whose authors has been posting information on the subject since March 6th.

A total of three posts have been published since, receiving more than 230 comments from customers…obviously there is concern, and some even rant on about what a horrible airline Southwest is. But after scanning the comments, overall I noticed a very supportive and positive reaction.

For example:

“I DO believe you. After much frustration with United, I transferred a couple of years ago to Southwest on parallel runs. After retiring over a year ago, I still have 600,000+ miles banked on United. But I’ll take Southwest any day.

I have carefully watched your pilots’ pre-flight inspections and despite the occasional levity of your crews, I have nearly absolute faith in them.

Beyond that I most appreciate the fact that immediately on learning of this error you reported it to the FAA and Boeing. The naysayers can say what they want. I still think that Southwest is the best managed airline in the business. And by the way, my wife will be on a 7 am flight to Oakland tomorrow and will fly to Sacramento on Tuesday!

Posted by: Len Frank | March 7, 2008 at 12:12 am”

And there are plenty more like this - the majority of negative comments are “pulverized” by customers supporting their airline. It seems to me that Southwest Airlines has done the right and honest thing: kept a clear and open conversation with their passengers. Further more, this has enabled Southwest customers to become the airline’s most important spokes person.


One Response to “Let your customers do the talking…”
  1. 1 Erin Byrne
    March 12th, 2008 at 5:17 pm

    Haha Felix - clearly we think alike. Sorry I stepped on your post - I didn’t see it when I wrote mine in the car home. :)

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