There are a lot of different studies that measure technology use and impact. At Burson-Marsteller we have our own e-fluentials series which we’ll be talking more about soon as we have some new studies coming out. In the meantime, however, check out the Typology Groups quiz from the Pew Internet & American Life Project. You answer a few questions about the devices you own and the type of activities you participate in online, and then get a ranking on your typology group. The options start from the bottom with those that are “off the network” which Pew indicates is 15% of the population. These are the folks living in caves with no Internet, no mobile phone, and a heavy reliance on traditional media. At the top of the spectrum are “omnivores” which are 8% of the population. These folks are wired to the max and go beyond accessing information online to truly participating and expressing themselves. Of course, there are all sorts of options in between. It would be interesting to have insights on the collective influence of each group on the others, but the quiz itself was interesting too.

What is your typology group, and what does it mean for how you communicate?