http://www.digitalperspectiveblog.com/2007/11/17/web-without-an-adviser/ Thu, 20 May 2010 07:23:15 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://www.digitalperspectiveblog.com/2007/11/17/web-without-an-adviser/comment-page-1/#comment-5076 Digital Perspective Blog » Blog Archive » What Microtrend Are You? Wed, 02 Apr 2008 23:00:14 +0000 http://www.digitalperspectiveblog.com/2007/11/17/web-without-an-adviser/#comment-5076 [...] As Erin has previously posted about the era of open and personal communication, Microtrends enables relevant microtargeting - the chance to offer different stakeholders messages and products that emotionally moves them. For Public Relations practitioners or Marketing professionals, the age of mass media and mass messaging is dead. Microtrends, and more specifically, this application represents a new and exciting way for us to listen to our clients, friends and family. [...] [...] As Erin has previously posted about the era of open and personal communication, Microtrends enables relevant microtargeting – the chance to offer different stakeholders messages and products that emotionally moves them. For Public Relations practitioners or Marketing professionals, the age of mass media and mass messaging is dead. Microtrends, and more specifically, this application represents a new and exciting way for us to listen to our clients, friends and family. [...]

]]> http://www.digitalperspectiveblog.com/2007/11/17/web-without-an-adviser/comment-page-1/#comment-1469 Amy Smith Fri, 21 Dec 2007 18:23:04 +0000 http://www.digitalperspectiveblog.com/2007/11/17/web-without-an-adviser/#comment-1469 Well said, Erin. Our risk-averse large government client sings B-M praises for helping them to navigate the web and blogosphere while maintaining the integrity of the institution they represent. Happy that Charlie notified the FT as well - as a PR firm, we need to defend our reputation too at times! Well said, Erin. Our risk-averse large government client sings B-M praises for helping them to navigate the web and blogosphere while maintaining the integrity of the institution they represent. Happy that Charlie notified the FT as well – as a PR firm, we need to defend our reputation too at times!

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