We don’t normally talk much about our client work on this blog, but yesterday was a special day for a special client. We worked with the US Treasury Department’s Bureau of Engraving and Printing to unveil the beautifully redesigned US $5 bill. It was especially notable for the digerati in our firm as it was a complete digital unveiling with a newly redesigned Web site, a Web site takeover splash page, a live Internet news conference, and online media relations. Of course, there was a host of traditional media activity as well too.

Educating the public on the redesigned currency is critically important as new security features make it very easy to confirm that a bill you receive is an authentic note. Digital is one of the best ways to provide this education in that it is a highly visual media that allows interaction with the security features, and provides numerous ways to reach various target audiences with relevant and customized messages. It was the first time the government unveiled their new currency designs completely over the Internet, and overall the day was a success.