A very astute client forwarded a link to a video on YouTube that I think is a must-see for every client.  We are getting to the stage where companies understand that consumers have lost interest in one way marketing messages but are willing to having conversations with marketers.  However, companies are still struggling with how to maintain some semblance of control while creating a participatory marketing framework.  This funny video, created by an ad agency in Belgium, does a great job of poking fun at the problem while showcasing the potential impact of continuing with marketing business as usual.

Nice job, and thanks Julie and Vickie for the link.