Chief Digital Strategist
New York

I am Burson-Marsteller’s Chief Digital Strategist which entails managing our global digital strategy, client work, product and service development and Internet-related policies and procedures. I’ve been working on Internet-related initiatives since 1993 and focus on helping clients to develop their overall digital strategy and to ensure that digital is appropriately represented within a client’s overall marketing and communications mix.

My range of digital experience encompasses branding, consumer marketing, business-to-business communications, public education, and online crisis management. One of my favorite client engagements has included managing the interactive program for the Bureau of Engraving and Printing’s “New Color of Money” program. The award-winning program features a comprehensive digital strategy including a campaign Web site that was produced in 23 languages, interactive learning tools, e-mail marketing, search, and originated with a rich-media online advertising campaign. Burson-Marsteller was honored with Yahoo’s Big Idea Purple Chair Award for excellence in integrated marketing based on the New Color of Money program. I’m currently working on the next new currency release.

I also spend a lot of time advising clients on how to utilize digital communications in regards to online public relations. This includes online reputation management, consumer-generated media, search marketing, and other social communications. In today’s environment of real-time branding understanding the issues and opportunities of digital communications is more important than ever before.

I also serve as managing director of Burson-Marsteller’s internal advertising and interactive agency, Marsteller, and lead our U.S. staff of strategists, designers and programmers.