The IAB in Argentina just released the latest numbers in regards to online advertising for the first semester of 2007 - and the numbers are pretty impressive: $16.7 million, considering it’s a 30% increase to the previous year. Most of these monies went to banners, rich media, and search marketing.

Much of the increase is due to the the growth of online users (about 13 million), broadband, and accessibility in general. The top industries investing in online campaigns are: automotive, telecommunications, banks, entertainment, and personal hygiene.

The country will likely continue to see this type of growth - with an expected investment of about $40 million for all of 07 - the second semester will be even more promising.