While the lines may not have started forming outside the Apple stores just yet, they certainly will begin well before the iPhone goes on sale on June 29 at 6pm.  The debate rages - some can’t wait to get their hands on the new iPhone, and others snub the idea of being defined by a handheld device. 

Aside from all of the hype, the reality is that the iPhone will dramatically change the way we access video content on smart phones.  Mobile penetration is growing with access of mobile Web sites in the U.S. having grown three-fold in the past year.  Mobile users are accustomed to sending and receiving text messages, and are getting more comfortable accessing mobile Web sites.  Mobile applications are growing in prominence, but video is the one area that is lagging due to bandwith and the handsets themselves.  The buzz has already started about the iPhone pushing the envelope on mobile video and pushing adoption across broader user groups. See how simple it will really be.

The promise of mobile is for companies to have a persistent presence with their stakeholders at all times.  The iPhone is likely to be the first device that truly delivers on that opportunity.  I can’t wait for mine.